Qualtrics is built for enterprise experience-management programs — many seats, an annual contract, a sales-quoted price. Wavefield is built for one study at a time: upload a brief, the AI agent programs the survey, and you get weighted, significance-tested results — priced per project, from $99.
From $99 per project · No subscription required · Also comparing Wavefield vs. SurveyMonkey
This isn't a “worse Qualtrics for less money” pitch — Qualtrics is a genuinely capable platform for large, multi-team programs. The honest comparison is what each is actually built for.
| Qualtrics | Wavefield | |
|---|---|---|
| Pricing | No published pricing — sales-quoted annual contracts, commonly reported from ~$6K to well over $100K/year | $99–$499 per project, published up front. No annual contract, no seats. |
| Getting started | Sales call, contract negotiation, implementation onboarding | Create an account and field a study the same day |
| Questionnaire programming | You build it yourself in the editor, or pay for professional services | Upload a brief or Word doc — the AI agent programs the full survey |
| Weighting & significance testing | Available, typically through Stats iQ or an analyst add-on | Built into every report by default — no add-on |
| Exports | Available across formats depending on plan tier | SPSS, Excel banner books, and Word toplines included, one click |
| What it's built for | Enterprise experience-management programs — CX, EX, product, brand — across many seats and teams | One study at a time — market research or public-opinion polling — done to research-grade standard |
Qualtrics pricing and feature availability vary by plan tier and are set through its sales team, so treat the figures above as commonly reported ranges, not a quote from Qualtrics itself.
Both. Qualtrics doesn't publish pricing because it's selling an enterprise experience-management platform — industry-reported contract values commonly range from the mid-thousands to well over $100,000 a year. Wavefield charges per project, from $99, because it's built for one study at a time rather than a company-wide program.
It depends what you use Qualtrics for. If you run a single-team research or polling program — brand trackers, concept tests, opinion polls — Wavefield covers the same core: programmed logic and quotas, weighting, significance testing, and SPSS/Excel/Word exports. If you run a multi-department experience-management program (CX, EX, product feedback, workflow automation) across a large organization, that's a different scale of product and Qualtrics is built for it.
You can bring your own contact list (email or SMS invites are included) or have Wavefield source panel sample for you, from $3.50 per quality-checked complete.
Qualtrics' editor is powerful but you (or an analyst) build the questionnaire by hand. Wavefield's agent reads a brief or an existing Word-doc questionnaire and programs the whole thing — logic, quotas, rotations, translations — then you refine it by chatting with the agent or in the visual editor, both of which edit the same underlying document.
Free tool: sample size calculator · Read quota sampling vs. random sampling or what survey scripting involves
Create an account, upload a brief, and watch the agent build it. You don't pay until you field.
Start a project