Every brand tracker on the market wants an annual contract before you see a price. Ours is on the page: the agent builds your tracking instrument, the whole tracker costs $299 to stand up — first wave included — and every wave after is $99, with the wave-over-wave discipline that makes a brand tracker trustworthy enforced by the product itself.
Free to build · $299 total to stand up the tracker · Repeat waves $99 · No annual contract
Brand tracking only works if wave five is measured exactly like wave one: the same question wording, the same brand list handling, the same weighting targets, the same kind of sample. Break any of those and the trend line turns into an artifact — you are measuring your own methodology drift and calling it the market.
That consistency usually depends on an analyst remembering. Here it is structural: a new wave duplicates the instrument with ids preserved and targets carried over, and the trend report compares waves with significance testing on honest bases. The methodology behind the markers is the same math covered in survey weighting, explained.
Which brands come to mind when you think of this category?
The ▲ marks a wave-over-wave change that clears the noise floor at 95% on the effective bases. Movement without the marker is reported as movement, not victory.
Describe the category and competitors, and the agent builds the tracker instrument: unaided and aided awareness, familiarity, consideration, usage, preference, and image statements — with brand lists rotated and the funnel logic wired. You review everything before fielding.
A new wave duplicates the instrument with every question id preserved — the matching mechanism that makes trends real. The discipline every tracker depends on, identical wording wave after wave, is enforced by the product instead of trusted to memory.
Wave-over-wave changes are tested on Kish effective bases, and the trend report marks which movements clear the noise floor. A three-point wiggle on n=400 stays a wiggle; the report will not let it become a headline.
Each wave rakes to the same population targets — age, gender, region, whatever your market requires — so trend lines compare like with like. Weighting targets carry over with the instrument.
Image and attribute batteries (matrix grids with rotated rows), NPS if you want it, and open-ended perception questions coded into themes by AI — the full brand health tracking picture, not just the awareness number.
Weighted toplines as editable Word documents, crosstab banner books in Excel, SPSS with weights registered, and the trend view on a print-ready page. The deliverables a brand team forwards without reformatting.
The awareness funnel runs in strict order — unaided before aided, always, because showing the brand list first contaminates the open question. The core battery the agent builds:
Question wording craft — balanced scales, rotation, one idea per item — is covered in survey question types; where trackers sit among the other study types in market research surveys, type by type.
Half the tools ranking for this search are social listening products — they count mentions of your brand online. That measures the loud, not the market. A brand tracking survey measures awareness and consideration among a defined sample of your actual buyers, including the silent majority who never post. Both have uses; only one tells you your awareness number.
Waves field through your lists, shareable links, or panel sample you source — vendor redirects are built in. We do not sell sample, and for a tracker the discipline that matters most is sourcing each wave the same way, whichever way you choose.
At n=400 per wave, a change of roughly 7 points between waves clears the noise floor; smaller shifts need bigger waves or more patience. We print the margin on every wave rather than letting a two-point drift become a story.
The first wave is a benchmark, the second draws a line, and only the third starts separating trend from bounce. Budget for at least three waves before expecting the tracker to earn its keep — at $99 a wave, a year of quarterly reads costs less than one traditional wave anywhere else.
It depends on the scale of the program. Enterprise platforms (Qualtrics-class, quantilope, BERA) suit always-on trackers with research teams and five-figure budgets. Wavefield is built for the per-wave version: an AI agent programs the instrument, waves re-field identically for $99 each, and trends come back significance-tested. If you want quarterly awareness, consideration, and brand health numbers without an annual contract, per-wave pricing is the honest fit; if you need daily dashboards and global norms databases, buy enterprise.
Fielding the same survey to the same kind of sample at regular intervals — quarterly is typical — to measure how brand awareness, familiarity, consideration, preference, and image change over time. The method's whole value depends on consistency: identical question wording, consistent sample sourcing, and wave-over-wave comparisons tested for significance rather than eyeballed.
The classic funnel: unaided awareness (which brands come to mind), aided awareness (which of these have you heard of, rotated), familiarity per recognized brand, consideration, preference, and usage — often followed by image or attribute batteries for brand health. Unaided always comes before aided, because showing the brand list first contaminates the open question permanently.
Brand monitoring tools scan social media and the web for mentions of your brand — useful for PR and response, but it only measures people who post. Brand tracking surveys a defined sample of your market on a schedule, so the numbers represent buyers, not commenters. If the goal is knowing whether awareness moved this quarter, that is a survey question, not a listening question.
Related: customer satisfaction survey software · how to analyze survey results · sample size calculator
Brief the agent, review the instrument, field wave one. Free to build — and every wave after the first is $99.
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